Who We Are
Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. Ad Populum's brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world's largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, the premier creator of limited edition art toys and plush; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; and Radical Share serves as the internal digital marketing agency dedicated to the Ad Populum brand portfolio.
Learn more about the Ad Populum family of brands on our website: adpopulumllc.com
WizKids, a wholly owned subsidiary of NECA, is more than your typical game and collectible manufacturer. As an expert in pre-painted collectible miniatures, a leader in specialized game dice manufacturing, and a renowned authority in table-top gaming, WizKids has utilized many of the world's leading licenses to produce numerous award-winning games and successful products since its founding in 2000.
WizKids has enhanced the tabletop gaming experience and propelled brands with continuous product development, additional line extensions, and complementary accessories to accompany almost all its products, new and old alike. WizKids has made its mark on the gaming industry by pioneering the Patented Combat Dial SystemâžÂ¢ featured in HeroClixâžÂ¢, the most successful collectible miniatures game on the market; mastering the Dice Building GameâžÂ¢ engine, used in Quarriors!âžÂ¢ and Dice MastersâžÂ¢; and adapting the FlightPathâžÂ¢ maneuver system for compatibility with Attack WingâžÂ¢. WizKids is also one of the largest sculpting houses in North America and has sold over 750,000,000 of its HeroClixâžÂ¢ figures worldwide.